SELL WITH MASON RAD
Your home.
Thoughtfully represented.
Begin with what matters most: why you’re selling, where you’re headed, and your ideal timing. Mason brings local market insight, practical development experience, and a tailored marketing plan to your next move.
01 / STRATEGY
Pricing with perspective.
Active, pending, and recently sold homes reveal the context behind your price. Mason considers current inventory, buyer demand, your home’s distinguishing features, and the timing that works for you.
02 / PREPARATION
Make every detail count.
From targeted improvements to staging and photography, preparation should serve a clear purpose. Mason’s hands-on development experience helps you weigh the work, cost, and presentation before bringing your home to market.
03 / PRESENTATION
A plan for your property.
Your home’s architecture, setting, and everyday livability shape its story. Photography, property materials, digital marketing, social media, and broker outreach work together in a plan tailored to the listing.
04 / REPRESENTATION
Stay informed. Move forward.
A clear communication plan keeps you close to the process. Expect thoughtful discussion of showing feedback, market changes, written offers, and the decisions that matter from launch through closing.
A CLEAR PATH FROM PLANNING TO CLOSING
The selling process.
Four stages, tailored to your home and your priorities.
Define success.
Your objectives
Start with your motivation, ideal moving date, destination, and priorities. These shape a selling plan that supports what you want to do next.
Your market and position
Review local trends, supply and demand, and active, pending, and closed sales. Identify the features that distinguish your home from competing properties, then align pricing and presentation with the market and your timing.
Prepare for market.
Build the launch plan
Review the listing documents and agreements, establish the schedule, and coordinate the preparation team. Discuss appropriate improvements, staging, professional photography, and media before launch.
Prepare the marketing
Develop property materials and a coordinated plan for digital marketing, social media, broker exposure, showings, and community outreach. Consider additional advertising and broader buyer outreach where they suit the property.
Introduce. Evaluate. Negotiate.
Launch with intention
Introduce your home to the market, coordinate showings, and monitor buyer interest. Review feedback and activity together, with regular updates and adjustments as market conditions change.
Consider the whole offer
Evaluate written offers, buyer qualifications, price, financing, contingencies, and timing. Mason helps you compare the terms, plan your response, and navigate multiple offers or backup offers when applicable.
Navigate escrow and close.
Keep the details moving
Coordinate disclosures, inspections, contractual responsibilities, and contingency deadlines with your escrow team. Prepare final documents and plan the transition from your home according to the agreement.
Stay connected
Closing begins the next chapter. Mason remains a resource for relocation, your next purchase, investment properties, and market perspective after the sale.
MASON RAD / DOUGLAS ELLIMAN
Local perspective.
National connections.
Personal representation, supported by Douglas Elliman’s marketing resources and agent referral network. Mason connects a considered local strategy with opportunities to introduce your property to buyers beyond the neighborhood.
CONSIDERING A SALE?
Let’s start
with your home.
Talk through your timing, your property’s position in the market, and the preparation that makes sense for your next move.
Email Mason 310.467.5221
Equal Housing Opportunity